Capture high-intent travelers
PERFORMANCE MARKETING FOR HOTELS
TURN HOTEL DEMAND INTO
DIRECT REVENUE
Google Ads, hotel metasearch, programmatic media and conversion strategy designed to increase direct bookings and reduce OTAs dependency.
THE COST OF CAPTURED DEMAND
Your hotel is paying commission on demand it already created.
When travelers search for your property, OTAs appear before your own website. Without the right setup prospects are redirected through higher-cost channels.
WHERE REVENUE LEAKS
How hotel demand gets intercepted before it becomes a direct booking
01 · Guest searches for your hotel
High-intent demand already exists.
02 · An OTA captures the click
The traveler is redirected into a third-party booking path.
03 · Your hotel pays commission
Revenue is lost on demand your property helped generate.
THE BUSINESS CASE FOR DIRECT ACQUISITION CHANNELS
The economics favor a stronger direct channel.
Up to 30%
Typical OTA commission per booking
$150–$300 on a $1,000 booking
65% higher
Average booking value through hotel websites: $516 · Av. with OTA: $312
Hotel website: $516 · OTA: $312
≈ 2X
as likely to be cancelled
OTA: 21.8% · Direct: 10.6%
Industry benchmarks based on 2025 booking data. Sources: Cloudbeds and SiteMinder. Results vary by property and market.
THE DIRECT REVENUE SYSTEM
Turning hotel demand into measurable direct revenue.
We connect acquisition, conversion and measurement into one system designed to increase direct bookings and reduce unnecessary OTA dependency.
"luxury hotel miami beach"
Sponsored
Oceanfront Luxury Hotel
Official website · Book direct
Official site
Booking site
Travel platform
Capture demand
Reach high-intent travelers across Google Search, Hotel Ads, Maps and metasearch.
OCEAN HOUSE
Stay closer to the ocean
BOOK DIRECT
Convert direct
Improve the website, landing experience, offer and path to the booking engine.
Recover intent
Re-engage travelers who showed interest but did not complete a direct booking.
Measure what works
Track direct bookings and revenue, then invest more in the channels that perform.
A STRONGER DIRECT CHANNEL
Make direct revenue a bigger part of your business.
We bring paid media, hotel metasearch, website conversion, remarketing and measurement into one coordinated system built around direct bookings.
Grow direct contribution
Capture more high-intent demand through your own booking channel.
Gain commercial control
Understand which channels generate bookings, revenue and sustainable acquisition costs.
Build stronger guest relationships
Create first-party relationships that can support repeat stays and future demand.
Let’s strengthen your hotel’s direct channel.
Capture more demand, convert more guests and grow direct revenue—with every part of your marketing working together.
Contact Us